5.11 Tactical

5.11 Tactical’s Meta Ad Strategy

Tracked since Feb 2021 · Ecommerce

● Tracked over time
Total ads tracked
103
Active now
100
Longest-running ad
2033 days
Avg ad lifespan
82 days

Ad volume over time

the data competitors don’t show

5.11 Tactical went from 1 to 103 active ads (103.0×) between Feb '21 and Sep '26.

Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26103

Signal: started testing video creative around Feb '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 72 days
{{product.name}} · since Jun 2026
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Running 69 days
{{product.name}} · since Jun 2026
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Running 69 days
{{product.name}} · since Jun 2026
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Running 69 days
Built for Durability.Built to Defend. · since Jun 2026
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Running 69 days
5.11 Tactical · since Jun 2026
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Running 69 days
{{product.name}} · since Jun 2026
Log in to unlock● Live
Running 69 days
{{product.name}} · since Jun 2026
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Running 69 days
{{product.name}} · since Jun 2026
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Running 69 days
{{product.name}} · since Jun 2026

Format mix

Studio Product48%
Text Overlay44%
Ugc Lifestyle8%

Hook types

Authority44%
Direct Offer36%
Contrarian16%
Social Proof4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is 5.11 Tactical running?
5.11 Tactical has 100 active ads right now, out of 103 tracked since Feb 2021.
What is 5.11 Tactical's longest-running ad?
Their longest-running ad has stayed live 2033 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this 5.11 Tactical ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.