Adidas

Adidas’s Meta Ad Strategy

Tracked since Nov 2024 · General

● Tracked over time
Total ads tracked
1,178
Active now
128
Longest-running ad
513 days
Avg ad lifespan
45 days

Ad volume over time

the data competitors don’t show

Adidas went from 1 to 1,067 active ads (1067.0×) between Nov '24 and Mar '26.

Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '261,067

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 158 days
{{product.name}} · since May 2026
Running 158 days
{{product.name}} · since May 2026
Running 158 days
{{product.name}} · since May 2026
Running 158 days
{{product.name}} · since May 2026
Running 158 days
{{product.name}} · since May 2026
Running 158 days
{{product.name}} · since May 2026
Running 158 days
{{product.name}} · since May 2026
Running 157 days
{{product.name}} · since May 2026
Running 151 days
{{product.name}} · since May 2026

Format mix

Studio Product98%
Text Overlay2%

Hook types

Direct Offer98%
Aspirational1%
Problem Agitation1%
Curiosity Gap0%
Urgency Scarcity0%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Adidas running?
Adidas has 128 active ads right now, out of 1,178 tracked since Nov 2024.
What is Adidas's longest-running ad?
Their longest-running ad has stayed live 513 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Adidas ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.