AppFolio

AppFolio’s Meta Ad Strategy

Tracked since Jun 2023 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1202 days
Avg ad lifespan
242 days

Ad volume over time

the data competitors don’t show

AppFolio went from 17 to 120 active ads (7.1×) between Jun '23 and Sep '26.

Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Jun '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 81 days
{{product.name}} · since Jul 2026
Log in to unlock● Live
Running 81 days
Make Maintenance Flow · since Jul 2026
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Running 81 days
{{product.name}} · since Jul 2026
Log in to unlock● Live
Running 81 days
Make Maintenance Flow · since Jul 2026
Log in to unlock● Live
Running 81 days
{{product.name}} · since Jul 2026
Log in to unlock● Live
Running 81 days
{{product.name}} · since Jul 2026
Log in to unlock● Live
Running 81 days
{{product.name}} · since Jul 2026
Log in to unlock● Live
Running 81 days
{{product.name}} · since Jul 2026
Log in to unlock● Live
Running 81 days
{{product.name}} · since Jul 2026

Format mix

Text Overlay100%

Hook types

Direct Offer58%
Authority17%
Statistic13%
Contrarian4%
Curiosity Gap4%
Problem Agitation4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is AppFolio running?
AppFolio has 100 active ads right now, out of 120 tracked since Jun 2023.
What is AppFolio's longest-running ad?
Their longest-running ad has stayed live 1202 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this AppFolio ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.