Apple

Apple’s Meta Ad Strategy

Tracked since Mar 2025 · General

● Tracked over time
Total ads tracked
800
Active now
500
Longest-running ad
441 days
Avg ad lifespan
96 days

Ad volume over time

the data competitors don’t show

Apple went from 2 to 800 active ads (400.0×) between Mar '25 and Jun '26.

Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26800

Signal: started testing video creative around Mar '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 78 days
圏外でもつながります · since Mar 2026
● Live
Running 78 days
iPhone 17e、登場 · since Mar 2026
● Live
Running 78 days
iPhone Airにアップグレード。 · since Mar 2026
● Live
Running 78 days
iPhone 17e、登場 · since Mar 2026
● Live
Running 78 days
まったく新しい iPhone 17e · since Mar 2026
● Live
Running 78 days
「iOSに移行」アプリで、簡単にiPhoneへ乗り換える方法を紹介します。 · since Mar 2026
● Live
Running 78 days
圏外でもつながります · since Mar 2026
● Live
Running 78 days
iPhone 17e、登場 · since Mar 2026
● Live
Running 78 days
圏外でもつながります · since Mar 2026

Format mix

Studio Product51%
Text Overlay20%
Screenshot15%
Ugc Lifestyle9%
Ugc Talking Head3%
Animation3%

Hook types

Direct Offer61%
Problem Agitation15%
Contrarian7%
Curiosity Gap7%
Authority6%
Story4%

Recently launched

Jun 2026
Jun 2026
Jun 2026
Jun 2026
Jun 2026
Jun 2026

Frequently asked

How many Meta ads is Apple running?
Apple has 500 active ads right now, out of 800 tracked since Mar 2025.
What is Apple's longest-running ad?
Their longest-running ad has stayed live 441 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Apple ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent

Run ad research on autopilot

AdWhispr is an AI agent inside Claude & ChatGPT — research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.

Try the AdWhispr agent — free

Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.