Astrid & Miyu

Astrid & Miyu’s Meta Ad Strategy

Tracked since Jun 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
435 days
Avg ad lifespan
77 days

Ad volume over time

the data competitors don’t show

Astrid & Miyu went from 2 to 120 active ads (60.0×) between Jun '25 and Aug '26.

Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jun '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 146 days
{{product.name}} · since Mar 2026
● Live
Running 132 days
default_collection_headline · since Apr 2026
● Live
Running 131 days
A curated edit of pieces for every moment. · since Apr 2026
● Live
Running 127 days
{{product.name}} · since Apr 2026
● Live
Running 127 days
{{product.name}} · since Apr 2026
● Live
Running 127 days
{{product.name}} · since Apr 2026
● Live
Running 116 days
The perfect plus ones. New lace-inspired scalloped silhouettes, · since Apr 2026
● Live
Running 109 days
{{product.name}} · since May 2026
● Live
Running 106 days
{{product.name}} · since May 2026

Format mix

Studio Product80%
Slideshow8%
Ugc Lifestyle8%
Lifestyle4%

Hook types

Direct Offer52%
Contrarian20%
Curiosity Gap12%
Aspirational8%
Question8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Astrid & Miyu running?
Astrid & Miyu has 100 active ads right now, out of 120 tracked since Jun 2025.
What is Astrid & Miyu's longest-running ad?
Their longest-running ad has stayed live 435 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Astrid & Miyu ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.