AXA

AXA’s Meta Ad Strategy

Tracked since Jun 2021 · General

● Tracked over time
Total ads tracked
68
Active now
62
Longest-running ad
1907 days
Avg ad lifespan
241 days

Ad volume over time

the data competitors don’t show

AXA went from 1 to 68 active ads (68.0×) between Jun '21 and Aug '26.

Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2668

Signal: started testing video creative around Apr '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 541 days
{{product.name}} · since Mar 2025
● Live
Running 443 days
{{product.name}} · since Jun 2025
● Live
Running 443 days
{{product.name}} · since Jun 2025
● Live
Running 443 days
{{product.name}} · since Jun 2025
● Live
Running 443 days
{{product.name}} · since Jun 2025
● Live
Running 443 days
{{product.name}} · since Jun 2025
● Live
Running 443 days
{{product.name}} · since Jun 2025
● Live
Running 442 days
{{product.name}} · since Jun 2025
● Live
Running 392 days
Cotiza ahora · since Jul 2025

Format mix

Text Overlay96%
Animation4%

Hook types

Authority36%
Problem Agitation32%
Question20%
Direct Offer8%
Story4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is AXA running?
AXA has 62 active ads right now, out of 68 tracked since Jun 2021.
What is AXA's longest-running ad?
Their longest-running ad has stayed live 1907 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this AXA ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.