Axios

Axios’s Meta Ad Strategy

Tracked since Nov 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2126 days
Avg ad lifespan
163 days

Ad volume over time

the data competitors don’t show

Axios went from 1 to 120 active ads (120.0×) between Nov '20 and Aug '26.

Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Aug '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 45 days
Where America's builders are built · since Jul 2026
● Live
Running 45 days
The Alma Mater of the Nation looks ahead · since Jul 2026
● Live
Running 45 days
A founding-era university for America's next builders · since Jul 2026
● Live
Running 35 days
Where high-stakes AI needs human judgment · since Jul 2026
● Live
Running 33 days
What happens when AI hits the network wall · since Jul 2026
● Live
Running 31 days
What it takes to compete in the AI era · since Jul 2026
● Live
Running 31 days
What it takes to compete in the AI era · since Jul 2026
● Live
Running 30 days
{{product.name}} · since Jul 2026
● Live
Running 30 days
{{product.name}} · since Jul 2026

Format mix

Text Overlay48%
Studio Product40%
Screenshot4%
Slideshow4%
Ugc Lifestyle4%

Hook types

Curiosity Gap32%
Direct Offer18%
Authority18%
Problem Agitation14%
Question9%
Social Proof9%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Axios running?
Axios has 100 active ads right now, out of 120 tracked since Nov 2020.
What is Axios's longest-running ad?
Their longest-running ad has stayed live 2126 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Axios ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.