Badger Balm

Badger Balm’s Meta Ad Strategy

Tracked since May 2022 · General

● Tracked over time
Total ads tracked
55
Active now
51
Longest-running ad
1580 days
Avg ad lifespan
120 days

Ad volume over time

the data competitors don’t show

Badger Balm went from 1 to 55 active ads (55.0×) between May '22 and Aug '26.

May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2655

Signal: started testing video creative around May '22.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 104 days
{{product.name}} · since May 2026
● Live
Running 94 days
{{product.name}} · since May 2026
● Live
Running 94 days
{{product.name}} · since May 2026
● Live
Running 94 days
{{product.name}} · since May 2026
● Live
Running 94 days
{{product.name}} · since May 2026
● Live
Running 94 days
Mineral SPF Without The Heavy Feel · since May 2026
● Live
Running 93 days
Sun-Kissed Skin, Protected · since May 2026
● Live
Running 92 days
Built For Long Days Outside · since May 2026
● Live
Running 88 days
Stay Protected On Any Adventure · since Jun 2026

Format mix

Studio Product52%
Text Overlay48%

Hook types

Problem Agitation40%
Story32%
Authority12%
Contrarian8%
Question8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Badger Balm running?
Badger Balm has 51 active ads right now, out of 55 tracked since May 2022.
What is Badger Balm's longest-running ad?
Their longest-running ad has stayed live 1580 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Badger Balm ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.