Baked by Melissa

Baked by Melissa’s Meta Ad Strategy

Tracked since Jan 2026 · General

● Tracked over time
Total ads tracked
100
Active now
100
Longest-running ad
267 days
Avg ad lifespan
40 days

Ad volume over time

the data competitors don’t show

Baked by Melissa went from 1 to 100 active ads (100.0×) between Jan '26 and Oct '26.

Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26100

Signal: started testing video creative around Jan '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 267 days
{{product.name}} · since Jan 2026
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Running 113 days
Bite-Size Cupcakes · since Jul 2026
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Running 108 days
{{product.name}} · since Jul 2026
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Running 108 days
Born & Baked in NYC · since Jul 2026
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Running 107 days
Born & Baked in NYC · since Jul 2026
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Running 92 days
{{product.name}} · since Jul 2026
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Running 91 days
{{product.name}} · since Jul 2026
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Running 80 days
{{product.name}} · since Aug 2026
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Running 74 days
{{product.name}} · since Aug 2026

Format mix

Ugc Lifestyle40%
Studio Product28%
Ugc Talking Head20%
Text Overlay12%

Hook types

Direct Offer44%
Curiosity Gap28%
Question12%
Story12%
Social Proof4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Baked by Melissa running?
Baked by Melissa has 100 active ads right now, out of 100 tracked since Jan 2026.
What is Baked by Melissa's longest-running ad?
Their longest-running ad has stayed live 267 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Baked by Melissa ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.