Bank of America

Bank of America’s Meta Ad Strategy

Tracked since Jun 2023 · General

● Tracked over time
Total ads tracked
182
Active now
100
Longest-running ad
1033 days
Avg ad lifespan
238 days

Ad volume over time

the data competitors don’t show

Bank of America went from 1 to 182 active ads (182.0×) between Jun '23 and Apr '26.

Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26182

Signal: started testing video creative around Jun '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 54 days
{{product.name}} · since Feb 2026
● Live
Running 54 days
{{product.name}} · since Feb 2026
● Live
Running 54 days
{{product.name}} · since Feb 2026
● Live
Running 54 days
{{product.name}} · since Feb 2026
● Live
Running 54 days
{{product.name}} · since Feb 2026
● Live
Running 54 days
{{product.name}} · since Feb 2026
● Live
Running 54 days
{{product.name}} · since Feb 2026
● Live
Running 54 days
{{product.name}} · since Feb 2026
● Live
Running 54 days
{{product.name}} · since Feb 2026

Format mix

Ugc Talking Head40%
Ugc Lifestyle23%
Studio Product21%
Text Overlay8%
Meme5%
Screenshot3%

Hook types

Story37%
Testimonial19%
Question16%
Social Proof11%
Curiosity Gap11%
Problem Agitation7%

Recently launched

Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026

Frequently asked

How many Meta ads is Bank of America running?
Bank of America has 100 active ads right now, out of 182 tracked since Jun 2023.
What is Bank of America's longest-running ad?
Their longest-running ad has stayed live 1033 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Bank of America ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.