Bearaby

Bearaby’s Meta Ad Strategy

Tracked since Nov 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2109 days
Avg ad lifespan
90 days

Ad volume over time

the data competitors don’t show

Bearaby went from 1 to 120 active ads (120.0×) between Nov '20 and Aug '26.

Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Nov '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 48 days
{{product.name}} · since Jul 2026
● Live
Running 48 days
The @mybearaby weighted blanket helps melt away stress while kee · since Jul 2026
● Live
Running 48 days
Hand-knitted weighted blankets · since Jul 2026
● Live
Running 48 days
✨ Unboxed the coziest kind of self-care ✨ · since Jul 2026
● Live
Running 48 days
Hand-knitted for deeper sleep · since Jul 2026
● Live
Running 48 days
{{product.name}} · since Jul 2026
● Live
Running 48 days
{{product.name}} · since Jul 2026
● Live
Running 48 days
Hand-knitted for deeper sleep · since Jul 2026
● Live
Running 48 days
I just got the coziest blanket and I cannot get over it 😍 · since Jul 2026

Format mix

Text Overlay56%
Studio Product24%
Ugc Lifestyle20%

Hook types

Direct Offer27%
Problem Agitation27%
Curiosity Gap18%
Authority9%
Contrarian9%
Social Proof9%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Bearaby running?
Bearaby has 100 active ads right now, out of 120 tracked since Nov 2020.
What is Bearaby's longest-running ad?
Their longest-running ad has stayed live 2109 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Bearaby ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.