Beautyblender

Beautyblender’s Meta Ad Strategy

Tracked since Feb 2021 · General

● Tracked over time
Total ads tracked
24
Active now
5
Longest-running ad
2040 days
Avg ad lifespan
1608 days

Ad volume over time

the data competitors don’t show

Beautyblender went from 17 to 24 active ads (1.4×) between Feb '21 and Aug '26.

Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2624

Signal: started testing video creative around Feb '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 9 days
Beautyblender · since Aug 2026
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Running 9 days
Beautyblender · since Aug 2026
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Running 8 days
Beautyblender · since Aug 2026
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Running 7 days
Beautyblender · since Aug 2026
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Running 7 days
Foundation looking cakey and uneven? · since Aug 2026
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Running 2040 days
{{product.name}} · since Feb 2021
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Running 2040 days
{{product.name}} · since Feb 2021
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Running 2040 days
{{product.name}} · since Feb 2021
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Running 2040 days
{{product.name}} · since Feb 2021

Format mix

Studio Product58%
Text Overlay21%
Animation17%
Before After4%

Hook types

Curiosity Gap38%
Direct Offer29%
Authority13%
Problem Agitation13%
Question8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Mar 2021

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Beautyblender running?
Beautyblender has 5 active ads right now, out of 24 tracked since Feb 2021.
What is Beautyblender's longest-running ad?
Their longest-running ad has stayed live 2040 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Beautyblender ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.