Ben & Jerry's

Ben & Jerry's’s Meta Ad Strategy

Tracked since Oct 2022 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1424 days
Avg ad lifespan
197 days

Ad volume over time

the data competitors don’t show

Ben & Jerry's went from 1 to 120 active ads (120.0×) between Oct '22 and Aug '26.

Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jun '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 485 days
{{product.name}} · since May 2025
● Live
Running 303 days
Ben & Jerry's Ice Cream Flavors · since Oct 2025
● Live
Running 303 days
Scoop Shops & Catering Near Me · since Oct 2025
● Live
Running 303 days
Find Ice Cream Scoop Shop Near Me | Ice Cream Catering, Delivery · since Oct 2025
● Live
Running 300 days
Our toxic trait is thinking this could last us a whole week. · since Nov 2025
● Live
Running 227 days
Ben & Jerry's Ice Cream Flavors · since Jan 2026
● Live
Running 227 days
Scoop Shops & Catering Near Me · since Jan 2026
● Live
Running 227 days
Find Ice Cream Scoop Shop Near Me | Ice Cream Catering, Delivery · since Jan 2026
● Live
Running 163 days
The ice cream hack you never knew you needed. · since Mar 2026

Format mix

Studio Product60%
Text Overlay28%
Ugc Lifestyle12%

Hook types

Direct Offer48%
Curiosity Gap28%
Story12%
Question8%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Ben & Jerry's running?
Ben & Jerry's has 100 active ads right now, out of 120 tracked since Oct 2022.
What is Ben & Jerry's's longest-running ad?
Their longest-running ad has stayed live 1424 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ben & Jerry's ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.