BetMGM

BetMGM’s Meta Ad Strategy

Tracked since Mar 2023 · Saas

● Tracked over time
Total ads tracked
112
Active now
100
Longest-running ad
1253 days
Avg ad lifespan
167 days

Ad volume over time

the data competitors don’t show

BetMGM went from 12 to 112 active ads (9.3×) between Mar '23 and Aug '26.

Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26112

Signal: started testing video creative around Mar '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 118 days
{{product.name}} · since Apr 2026
● Live
Running 117 days
Always Mullet Over · since Apr 2026
● Live
Running 83 days
{{product.name}} · since May 2026
● Live
Running 83 days
Lock In Your New Player Offer · since May 2026
● Live
Running 83 days
{{product.name}} · since May 2026
● Live
Running 83 days
{{product.name}} · since May 2026
● Live
Running 83 days
Lock In Your New Player Offer · since May 2026
● Live
Running 83 days
Lock In Your New Player Offer · since May 2026
● Live
Running 83 days
Lock In Your New Player Offer · since May 2026

Format mix

Studio Product80%
Text Overlay12%
Screenshot8%

Hook types

Direct Offer68%
Question12%
Curiosity Gap8%
Aspirational4%
Contrarian4%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is BetMGM running?
BetMGM has 100 active ads right now, out of 112 tracked since Mar 2023.
What is BetMGM's longest-running ad?
Their longest-running ad has stayed live 1253 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this BetMGM ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.