BetterHelp

BetterHelp’s Meta Ad Strategy

Tracked since Jul 2025 · Health App

● Tracked over time
Total ads tracked
911
Active now
487
Longest-running ad
480 days
Avg ad lifespan
55 days

Ad volume over time

the data competitors don’t show

BetterHelp went from 1 to 810 active ads (810.0×) between Jul '25 and Mar '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26810

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 173 days
{{product.name}} · since May 2026
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Running 158 days
{{product.name}} · since May 2026
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Running 151 days
With You through grief · since May 2026
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Running 151 days
Er goed uitzien? De kapper helpt je verder. · since Oct 2025
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Running 139 days
{{product.name}} · since Jun 2026
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Running 139 days
{{product.name}} · since Jun 2026
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Running 139 days
{{product.name}} · since Jun 2026
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Running 139 days
Find Support. Feel Lighter. · since Jun 2026
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Running 139 days
{{product.name}} · since Jun 2026

Format mix

Text Overlay97%
Video2%
Studio Product1%
Image1%
Unknown0%

Hook types

Problem Agitation83%
Direct Offer7%
Contrarian4%
Question3%
Authority1%
Story1%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is BetterHelp running?
BetterHelp has 487 active ads right now, out of 911 tracked since Jul 2025.
What is BetterHelp's longest-running ad?
Their longest-running ad has stayed live 480 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this BetterHelp ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.