Big Penny Social

Big Penny Social’s Meta Ad Strategy

Tracked since Sep 2025 · General

● Tracked over time
Total ads tracked
104
Active now
49
Longest-running ad
393 days
Avg ad lifespan
69 days

Ad volume over time

the data competitors don’t show

Big Penny Social went from 3 to 86 active ads (28.7×) between Sep '25 and Oct '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '2686

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 86 days
{{product.name}} · since Jul 2026
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Running 82 days
Big Penny Social · since Aug 2026
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Running 50 days
Big Penny Social · since Sep 2026
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Running 42 days
LAND OF THE LIVING DEAD · since Sep 2026
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Running 31 days
BARRIOKE - PARTY STARTER · since Sep 2026
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Running 29 days
LAND OF THE LIVING DEAD · since Sep 2026
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Running 28 days
LAND OF THE LIVING DEAD · since Sep 2026
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Running 28 days
LAND OF THE LIVING DEAD · since Sep 2026
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Running 25 days
BARRIOKE - PARTY STARTER · since Sep 2026

Format mix

Text Overlay76%
Ugc Lifestyle24%

Hook types

Direct Offer60%
Curiosity Gap16%
Story12%
Social Proof8%
Statistic4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Big Penny Social running?
Big Penny Social has 49 active ads right now, out of 104 tracked since Sep 2025.
What is Big Penny Social's longest-running ad?
Their longest-running ad has stayed live 393 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Big Penny Social ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.