Blinkist

Blinkist’s Meta Ad Strategy

Tracked since Aug 2021 · Education

● Tracked over time
Total ads tracked
911
Active now
308
Longest-running ad
1889 days
Avg ad lifespan
49 days

Ad volume over time

the data competitors don’t show

Blinkist went from 3 to 808 active ads (269.3×) between Aug '21 and Apr '26.

Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26808

Signal: started testing video creative around Sep '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 84 days
{{product.name}} · since Aug 2026
Log in to unlock● Live
Running 84 days
{{product.name}} · since Aug 2026
Log in to unlock● Live
Running 84 days
{{product.name}} · since Aug 2026
Log in to unlock● Live
Running 84 days
{{product.name}} · since Aug 2026
Log in to unlock● Live
Running 84 days
{{product.name}} · since Aug 2026
Log in to unlock● Live
Running 84 days
{{product.name}} · since Aug 2026
Log in to unlock● Live
Running 84 days
{{product.name}} · since Aug 2026
Log in to unlock● Live
Running 84 days
{{product.name}} · since Aug 2026
Log in to unlock● Live
Running 84 days
{{product.name}} · since Aug 2026

Format mix

Text Overlay78%
Ugc Lifestyle10%
Studio Product6%
Ugc Talking Head3%
Screenshot2%
<UNKNOWN>1%

Hook types

Aspirational34%
Problem Agitation31%
Social Proof19%
Direct Offer11%
Curiosity Gap3%
Authority2%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Blinkist running?
Blinkist has 308 active ads right now, out of 911 tracked since Aug 2021.
What is Blinkist's longest-running ad?
Their longest-running ad has stayed live 1889 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Blinkist ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.