Blue Bottle Coffee

Blue Bottle Coffee’s Meta Ad Strategy

Tracked since Mar 2023 · General

● Tracked over time
Total ads tracked
103
Active now
100
Longest-running ad
1273 days
Avg ad lifespan
67 days

Ad volume over time

the data competitors don’t show

Blue Bottle Coffee went from 3 to 103 active ads (34.3×) between Mar '23 and Sep '26.

Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26103

Signal: started testing video creative around Mar '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 72 days
Blue Bottle Coffee · since Jun 2026
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Running 72 days
{{product.name}} · since Jun 2026
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Running 72 days
{{product.name}} · since Jun 2026
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Running 72 days
{{product.name}} · since Jun 2026
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Running 72 days
{{product.name}} · since Jun 2026
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Running 70 days
Coffee, Elevated · since Jul 2026
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Running 70 days
Blue Bottle Coffee · since Jul 2026
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Running 61 days
{{product.name}} · since Jul 2026
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Running 57 days
Create Matcha Lattes & Affogatos at Home · since Jul 2026

Format mix

Studio Product88%
Text Overlay12%

Hook types

Direct Offer60%
Authority28%
Curiosity Gap8%
Social Proof4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Blue Bottle Coffee running?
Blue Bottle Coffee has 100 active ads right now, out of 103 tracked since Mar 2023.
What is Blue Bottle Coffee's longest-running ad?
Their longest-running ad has stayed live 1273 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Blue Bottle Coffee ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.