Bonfire

Bonfire’s Meta Ad Strategy

Tracked since Oct 2020 · General

● Tracked over time
Total ads tracked
25
Active now
23
Longest-running ad
2167 days
Avg ad lifespan
190 days

Ad volume over time

the data competitors don’t show

Bonfire went from 2 to 25 active ads (12.5×) between Oct '20 and Sep '26.

Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2625

Signal: started testing video creative around Oct '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 200 days
{{product.name}} · since Feb 2026
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Running 20 days
Better Materials. Better Merch. · since Aug 2026
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Running 19 days
Organic Cotton. Thoughtfully Made. · since Aug 2026
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Running 19 days
Better Materials. Better Merch. · since Aug 2026
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Running 19 days
Organic Cotton Custom Merch · since Aug 2026
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Running 19 days
Organic Cotton Custom Merch · since Aug 2026
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Running 19 days
Organic Cotton. Thoughtfully Made. · since Aug 2026
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Running 19 days
Organic Cotton Custom Merch · since Aug 2026
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Running 19 days
Organic Cotton. Thoughtfully Made. · since Aug 2026

Format mix

Text Overlay44%
Ugc Lifestyle24%
Ugc Talking Head20%
Studio Product12%

Hook types

Direct Offer36%
Question32%
Social Proof20%
Curiosity Gap8%
Authority4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Bonfire running?
Bonfire has 23 active ads right now, out of 25 tracked since Oct 2020.
What is Bonfire's longest-running ad?
Their longest-running ad has stayed live 2167 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Bonfire ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.