Branch Basics

Branch Basics’s Meta Ad Strategy

Tracked since Mar 2021 · General

● Tracked over time
Total ads tracked
111
Active now
100
Longest-running ad
1991 days
Avg ad lifespan
175 days

Ad volume over time

the data competitors don’t show

Branch Basics went from 1 to 111 active ads (111.0×) between Mar '21 and Aug '26.

Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26111

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 188 days
{{product.name}} · since Feb 2026
● Live
Running 188 days
{{product.name}} · since Feb 2026
● Live
Running 188 days
{{product.name}} · since Feb 2026
● Live
Running 188 days
{{product.name}} · since Feb 2026
● Live
Running 188 days
{{product.name}} · since Feb 2026
● Live
Running 188 days
{{product.name}} · since Feb 2026
● Live
Running 188 days
{{product.name}} · since Feb 2026
● Live
Running 188 days
{{product.name}} · since Feb 2026
● Live
Running 188 days
{{product.name}} · since Feb 2026

Format mix

Text Overlay40%
Studio Product36%
Ugc Lifestyle12%
Before After8%
Ugc Talking Head4%

Hook types

Problem Agitation48%
Direct Offer30%
Question9%
Curiosity Gap4%
Authority4%
Statistic4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Branch Basics running?
Branch Basics has 100 active ads right now, out of 111 tracked since Mar 2021.
What is Branch Basics's longest-running ad?
Their longest-running ad has stayed live 1991 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Branch Basics ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.