Brilliant Earth’s Meta Ad Strategy
Tracked since Jan 2025 · Ecommerce
Total ads tracked
120
Active now
100
Longest-running ad
600 days
Avg ad lifespan
155 days
Ad volume over time
the data competitors don’t showBrilliant Earth went from 1 to 120 active ads (120.0×) between Jan '25 and Aug '26.
Signal: started testing video creative around Apr '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
● Live
Running 600 days
{{product.name}} · since Jan 2025
● Live
Running 503 days
{{product.name}} · since Apr 2025
● Live
Running 503 days
{{product.name}} · since Apr 2025
● Live
Running 425 days
Hint, Hint · since Jun 2025
● Live
Running 425 days
{{product.name}} · since Jun 2025
● Live
Running 421 days
Shop Engagement Rings · since Jun 2025
● Live
Running 392 days
{{product.name}} · since Jul 2025
● Live
Running 392 days
{{product.name}} · since Jul 2025
● Live
Running 385 days
{{product.name}} · since Aug 2025
Format mix
Studio Product72%
Text Overlay12%
Ugc Lifestyle12%
Ugc Talking Head4%
Hook types
Direct Offer56%
Curiosity Gap24%
Authority12%
Contrarian4%
Social Proof4%
Recently launched
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Frequently asked
How many Meta ads is Brilliant Earth running?
Brilliant Earth has 100 active ads right now, out of 120 tracked since Jan 2025.
What is Brilliant Earth's longest-running ad?
Their longest-running ad has stayed live 600 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Brilliant Earth ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent
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AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.