Builders (Massmart South Africa)

Builders (Massmart South Africa)’s Meta Ad Strategy

Tracked since Dec 2025 · General

● Tracked over time
Total ads tracked
68
Active now
68
Longest-running ad
244 days
Avg ad lifespan
76 days

Ad volume over time

the data competitors don’t show

Builders (Massmart South Africa) went from 1 to 68 active ads (68.0×) between Dec '25 and Aug '26.

Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2668

Signal: started testing video creative around Jul '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 244 days
{{product.name}} · since Dec 2025
● Live
Running 211 days
{{product.name}} · since Jan 2026
● Live
Running 211 days
Builders | Shop DIY, Paint and Building Materials Online · since Jan 2026
● Live
Running 210 days
Builders | Shop DIY, Paint and Building Materials Online · since Jan 2026
● Live
Running 210 days
Apply for a Builders Cash Loan · since Jan 2026
● Live
Running 210 days
Play Lotto with Builders · since Jan 2026
● Live
Running 210 days
{{product.name}} · since Jan 2026
● Live
Running 210 days
{{product.name}} · since Jan 2026
● Live
Running 210 days
{{product.name}} · since Jan 2026

Format mix

Studio Product56%
Text Overlay36%
Screenshot4%
Ugc Lifestyle4%

Hook types

Direct Offer68%
Problem Agitation28%
Curiosity Gap4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Builders (Massmart South Africa) running?
Builders (Massmart South Africa) has 68 active ads right now, out of 68 tracked since Dec 2025.
What is Builders (Massmart South Africa)'s longest-running ad?
Their longest-running ad has stayed live 244 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Builders (Massmart South Africa) ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.