Bumble’s Meta Ad Strategy
Tracked since Sep 2025 · Saas
Total ads tracked
120
Active now
100
Longest-running ad
416 days
Avg ad lifespan
66 days
Ad volume over time
the data competitors don’t showBumble went from 2 to 120 active ads (60.0×) between Sep '25 and Oct '26.
Signal: started testing video creative around Sep '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 164 days
Every love story deserves to be celebrated :yellow_heart: Yours · since May 2026
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Running 163 days
Download Bumble and start connecting with new people today. · since May 2026
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Running 163 days
{{product.name}} · since May 2026
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Running 87 days
{{product.name}} · since Jul 2026
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Running 87 days
Find what you’re looking for · since Jul 2026
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Running 87 days
Download Bumble and start connecting with new people today. · since Jul 2026
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Running 87 days
Download Bumble and start connecting with new people today. · since Jul 2026
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Running 87 days
Download Bumble and start connecting with new people today. · since Jul 2026
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Running 87 days
Download Bumble and start connecting with new people today. · since Jul 2026
Format mix
Ugc Talking Head52%
Ugc Lifestyle40%
Screenshot4%
Text Overlay4%
Hook types
Curiosity Gap48%
Direct Offer24%
Story20%
Question8%
Recently launched
AdWhispr is not affiliated with or endorsed by the brands shown.
Frequently asked
How many Meta ads is Bumble running?
Bumble has 100 active ads right now, out of 120 tracked since Sep 2025.
What is Bumble's longest-running ad?
Their longest-running ad has stayed live 416 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Bumble ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.