Caldera + Lab’s Meta Ad Strategy
Tracked since Sep 2025 · General
Total ads tracked
120
Active now
100
Longest-running ad
343 days
Avg ad lifespan
66 days
Ad volume over time
the data competitors don’t showCaldera + Lab went from 1 to 120 active ads (120.0×) between Sep '25 and Aug '26.
Signal: started testing video creative around Sep '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 140 days
Visible Results, Backed by Clinical Data. · since Apr 2026
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Running 140 days
You look… different. In a good way. · since Apr 2026
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Running 140 days
Smoother Skin Gets You Noticed · since Apr 2026
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Running 140 days
Trusted by 375,000+ Men · since Apr 2026
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Running 140 days
Smoother Skin Gets You Noticed · since Apr 2026
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Running 139 days
Trusted by 375,000+ Men · since Apr 2026
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Running 131 days
Caldera + Lab · since Apr 2026
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Running 129 days
You look… different. In a good way. · since Apr 2026
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Running 129 days
Visible Results, Backed by Clinical Data. · since Apr 2026
Format mix
Studio Product80%
Ugc Talking Head12%
Before After4%
Testimonial4%
Hook types
Testimonial23%
Before After23%
Curiosity Gap23%
Statistic18%
Problem Agitation9%
Question5%
Recently launched
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Frequently asked
How many Meta ads is Caldera + Lab running?
Caldera + Lab has 100 active ads right now, out of 120 tracked since Sep 2025.
What is Caldera + Lab's longest-running ad?
Their longest-running ad has stayed live 343 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Caldera + Lab ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.