Calmi

Calmi’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
392 days
Avg ad lifespan
78 days

Ad volume over time

the data competitors don’t show

Calmi went from 3 to 120 active ads (40.0×) between Aug '25 and Sep '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 120 days
40% OFF TODAY · since May 2026
Running 120 days
40% OFF TODAY · since May 2026
Running 120 days
I love meaningful jewelry and these earrings from @my_calmi_ giv · since May 2026
Running 120 days
Reduce menopause symptoms · since May 2026
Running 120 days
100,000 Women Are Loving This Menopause Relief! · since May 2026
Running 120 days
40% OFF TODAY · since May 2026
Running 120 days
40% OFF TODAY · since May 2026
Running 120 days
100,00 Women Are Loving This Menopause Relief! · since May 2026
Running 120 days
Reduce menopause symptoms · since May 2026

Format mix

Text Overlay56%
Ugc Lifestyle24%
Studio Product8%
Before After4%
Screenshot4%
Ugc Talking Head4%

Hook types

Question72%
Contrarian16%
Problem Agitation4%
Statistic4%
Testimonial4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Calmi running?
Calmi has 100 active ads right now, out of 120 tracked since Aug 2025.
What is Calmi's longest-running ad?
Their longest-running ad has stayed live 392 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Calmi ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.