CapCut

CapCut’s Meta Ad Strategy

Tracked since Jun 2025 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
425 days
Avg ad lifespan
140 days

Ad volume over time

the data competitors don’t show

CapCut went from 2 to 120 active ads (60.0×) between Jun '25 and Aug '26.

Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jun '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 228 days
Create Stunning Videos Anytime, Anywhere · since Jan 2026
● Live
Running 194 days
Capcut Template · since Feb 2026
● Live
Running 194 days
Paket AI Editing Serba Ada! · since Feb 2026
● Live
Running 181 days
Grateful 🫶 · since Feb 2026
● Live
Running 167 days
Paket AI Editing Serba Ada! · since Mar 2026
● Live
Running 167 days
CapCut - Video Editor · since Mar 2026
● Live
Running 167 days
Paket AI Editing Serba Ada! · since Mar 2026
● Live
Running 167 days
CapCut - Video Editor · since Mar 2026
● Live
Running 167 days
CapCut - Video Editor · since Mar 2026

Format mix

Text Overlay56%
Before After16%
Screenshot12%
Ugc Lifestyle8%
Ugc Talking Head8%

Hook types

Direct Offer88%
Contrarian4%
Curiosity Gap4%
Story4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is CapCut running?
CapCut has 100 active ads right now, out of 120 tracked since Jun 2025.
What is CapCut's longest-running ad?
Their longest-running ad has stayed live 425 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this CapCut ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.