Care.com

Care.com’s Meta Ad Strategy

Tracked since Oct 2020 · General

● Tracked over time
Total ads tracked
109
Active now
100
Longest-running ad
2131 days
Avg ad lifespan
173 days

Ad volume over time

the data competitors don’t show

Care.com went from 4 to 109 active ads (27.3×) between Oct '20 and Aug '26.

Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26109

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 181 days
{{product.name}} · since Feb 2026
● Live
Running 181 days
{{product.name}} · since Feb 2026
● Live
Running 114 days
{{product.name}} · since May 2026
● Live
Running 114 days
{{product.name}} · since May 2026
● Live
Running 114 days
{{product.name}} · since May 2026
● Live
Running 114 days
{{product.name}} · since May 2026
● Live
Running 114 days
{{product.name}} · since May 2026
● Live
Running 114 days
{{product.name}} · since May 2026
● Live
Running 107 days
Find nannies near you · since May 2026

Format mix

Text Overlay52%
Ugc Lifestyle20%
Screenshot16%
Ugc Talking Head8%
Meme4%

Hook types

Question52%
Problem Agitation24%
Curiosity Gap8%
Direct Offer8%
Social Proof4%
Testimonial4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Care.com running?
Care.com has 100 active ads right now, out of 109 tracked since Oct 2020.
What is Care.com's longest-running ad?
Their longest-running ad has stayed live 2131 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Care.com ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.