Care.com

Care.com’s Meta Ad Strategy

Tracked since Oct 2020 · General

● Tracked over time
Total ads tracked
200
Active now
191
Longest-running ad
2173 days
Avg ad lifespan
129 days

Ad volume over time

the data competitors don’t show

Care.com went from 4 to 185 active ads (46.3×) between Oct '20 and Sep '26.

Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26185

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 223 days
{{product.name}} · since Feb 2026
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Running 223 days
{{product.name}} · since Feb 2026
Log in to unlock● Live
Running 210 days
{{product.name}} · since Mar 2026
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Running 181 days
{{product.name}} · since Feb 2026
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Running 156 days
{{product.name}} · since May 2026
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Running 156 days
{{product.name}} · since May 2026
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Running 152 days
Find care on your terms · since May 2026
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Running 149 days
Find nannies near you · since May 2026
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Running 127 days
{{product.name}} · since May 2026

Format mix

Text Overlay52%
Ugc Lifestyle20%
Screenshot16%
Ugc Talking Head8%
Meme4%

Hook types

Question52%
Problem Agitation24%
Curiosity Gap8%
Direct Offer8%
Social Proof4%
Testimonial4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Care.com running?
Care.com has 191 active ads right now, out of 200 tracked since Oct 2020.
What is Care.com's longest-running ad?
Their longest-running ad has stayed live 2173 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Care.com ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.