Casper

Casper’s Meta Ad Strategy

Tracked since Jun 2019 · Home Goods

● Tracked over time
Total ads tracked
187
Active now
88
Longest-running ad
2512 days
Avg ad lifespan
1168 days

Ad volume over time

the data competitors don’t show

Casper went from 55 to 187 active ads (3.4×) between Jun '19 and Apr '26.

Jun '19Jul '19Aug '19Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26187

Signal: started testing video creative around May '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 51 days
Better sleep is high on my 2026 to do list, so first things firs · since Mar 2026
● Live
Running 38 days
{{product.name}} · since Mar 2026
● Live
Running 25 days
{{product.name}} · since Mar 2026
● Live
Running 25 days
{{product.name}} · since Mar 2026
● Live
Running 25 days
{{product.name}} · since Mar 2026
● Live
Running 17 days
{{product.name}} · since Apr 2026
● Live
Running 17 days
{{product.name}} · since Apr 2026
● Live
Running 17 days
{{product.name}} · since Apr 2026
● Live
Running 17 days
{{product.name}} · since Apr 2026

Format mix

Ugc Lifestyle53%
Studio Product30%
Ugc Talking Head11%
Text Overlay3%
Screenshot2%
Lifestyle1%

Hook types

Problem Agitation39%
Direct Offer25%
Statistic16%
Social Proof9%
Story6%
Curiosity Gap5%

Recently launched

Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026

Frequently asked

How many Meta ads is Casper running?
Casper has 88 active ads right now, out of 187 tracked since Jun 2019.
What is Casper's longest-running ad?
Their longest-running ad has stayed live 2512 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Casper ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.