Caterpillar

Caterpillar’s Meta Ad Strategy

Tracked since Dec 2019 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2476 days
Avg ad lifespan
101 days

Ad volume over time

the data competitors don’t show

Caterpillar went from 1 to 120 active ads (120.0×) between Dec '19 and Sep '26.

Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 408 days
Ready to perform your own maintenance and repairs? · since Aug 2025
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Running 408 days
Online Ordering Made Easy. · since Aug 2025
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Running 138 days
{{product.name}} · since May 2026
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Running 138 days
{{product.name}} · since May 2026
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Running 138 days
Want Work That’s More Than A Paycheck?​ · since May 2026
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Running 138 days
{{product.name}} · since May 2026
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Running 138 days
{{product.name}} · since May 2026
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Running 138 days
Do Something That Makes An Impact​ · since May 2026
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Running 138 days
{{product.name}} · since May 2026

Format mix

Text Overlay92%
Ugc Lifestyle8%

Hook types

Statistic52%
Authority28%
Direct Offer12%
Problem Agitation4%
Question4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Caterpillar running?
Caterpillar has 100 active ads right now, out of 120 tracked since Dec 2019.
What is Caterpillar's longest-running ad?
Their longest-running ad has stayed live 2476 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Caterpillar ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.