CeraVe

CeraVe’s Meta Ad Strategy

Tracked since Jan 2025 · Beauty

● Tracked over time
Total ads tracked
598
Active now
79
Longest-running ad
414 days
Avg ad lifespan
182 days

Ad volume over time

the data competitors don’t show

CeraVe went from 3 to 598 active ads (199.3×) between Jan '25 and Mar '26.

Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26598

Signal: started testing video creative around Feb '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 37 days
Crema con Peptidi · since Feb 2026
● Live
Running 37 days
Crema con Peptidi · since Feb 2026
● Live
Running 37 days
Siero con Vitamina C · since Feb 2026
● Live
Running 37 days
Siero con Retinolo · since Feb 2026
● Live
Running 37 days
Gamma CeraVe Skin Renewing · since Feb 2026
● Live
Running 37 days
Siero con Retinolo · since Feb 2026
● Live
Running 37 days
Siero con Vitamina C · since Feb 2026
● Live
Running 37 days
Gamma CeraVe Skin Renewing · since Feb 2026
● Live
Running 35 days
Siero con Vitamina C · since Feb 2026

Format mix

Studio Product54%
Ugc Lifestyle23%
Text Overlay20%
Ugc Talking Head2%
Meme1%
Slideshow0%

Hook types

Direct Offer54%
Problem Agitation15%
Authority11%
Question10%
Contrarian5%
Story5%

Recently launched

Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026

Frequently asked

How many Meta ads is CeraVe running?
CeraVe has 79 active ads right now, out of 598 tracked since Jan 2025.
What is CeraVe's longest-running ad?
Their longest-running ad has stayed live 414 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this CeraVe ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent

Run ad research on autopilot

AdWhispr is an AI agent inside Claude & ChatGPT — research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.

Try the AdWhispr agent — free

Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.