Cleanaway

Cleanaway’s Meta Ad Strategy

Tracked since Dec 2020 · General

● Tracked over time
Total ads tracked
19
Active now
11
Longest-running ad
2092 days
Avg ad lifespan
535 days

Ad volume over time

the data competitors don’t show

Cleanaway went from 1 to 19 active ads (19.0×) between Dec '20 and Aug '26.

Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2619

Signal: started testing video creative around Oct '22.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 30 days
Soft plastic recycling · since Jul 2026
● Live
Running 30 days
Recycling symbols · since Jul 2026
● Live
Running 30 days
Cleanaway · since Jul 2026
● Live
Running 30 days
Can these go in your FOGO? · since Jul 2026
● Live
Running 30 days
Battery fire risk · since Jul 2026
● Live
Running 30 days
How to FOGO · since Jul 2026
● Live
Running 29 days
Soft plastic recycling · since Jul 2026
● Live
Running 28 days
Join MRLCRG · since Jul 2026
● Live
Running 28 days
$50,000 Community Benefit Fund · since Jul 2026

Format mix

Text Overlay68%
Ugc Lifestyle21%
Animation11%

Hook types

Authority26%
Problem Agitation26%
Question21%
Direct Offer11%
Social Proof11%
Curiosity Gap5%

Recently launched

Aug 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Cleanaway running?
Cleanaway has 11 active ads right now, out of 19 tracked since Dec 2020.
What is Cleanaway's longest-running ad?
Their longest-running ad has stayed live 2092 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Cleanaway ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.