College Board

College Board’s Meta Ad Strategy

Tracked since Apr 2023 · Saas

● Tracked over time
Total ads tracked
113
Active now
100
Longest-running ad
1265 days
Avg ad lifespan
138 days

Ad volume over time

the data competitors don’t show

College Board went from 1 to 113 active ads (113.0×) between Apr '23 and Oct '26.

Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26113

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 16 days
Live Q&A: Paying for College · since Sep 2026
Running 16 days
Live Q&A: Paying for College · since Sep 2026
Running 16 days
Live Q&A: Paying for College · since Sep 2026
Running 5 days
Join a community of trusted adults. · since Sep 2026
Running 5 days
Dê ao seu filho acesso ao mundo com a SAT · since Sep 2026
Running 5 days
Dê ao seu filho acesso ao mundo · since Sep 2026
Running 5 days
Build a Stronger Class Faster · since Sep 2026
Running 5 days
Dê ao seu filho acesso ao mundo com a SAT · since Sep 2026
Running 5 days
Dê ao seu filho acesso ao mundo · since Sep 2026

Format mix

Text Overlay88%
Ugc Lifestyle12%

Hook types

Contrarian29%
Curiosity Gap21%
Direct Offer21%
Authority13%
Problem Agitation13%
Question4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

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Frequently asked

How many Meta ads is College Board running?
College Board has 100 active ads right now, out of 113 tracked since Apr 2023.
What is College Board's longest-running ad?
Their longest-running ad has stayed live 1265 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this College Board ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.