ColourPop

ColourPop’s Meta Ad Strategy

Tracked since Jul 2025 · Ecommerce

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
426 days
Avg ad lifespan
102 days

Ad volume over time

the data competitors don’t show

ColourPop went from 4 to 120 active ads (30.0×) between Jul '25 and Sep '26.

Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 110 days
{{product.name}} · since May 2026
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Running 110 days
{{product.name}} · since May 2026
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Running 108 days
Instant Sparkle, Zero Effort · since May 2026
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Running 104 days
Instant Sparkle, Zero Effort · since Jun 2026
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Running 103 days
{{product.name}} · since Jun 2026
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Running 103 days
{{product.name}} · since Jun 2026
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Running 103 days
{{product.name}} · since Jun 2026
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Running 103 days
Shrek Vibes, Gloss Goals 💚 · since Jun 2026
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Running 103 days
{{product.name}} · since Jun 2026

Format mix

Studio Product84%
Carousel12%
Text Overlay4%

Hook types

Direct Offer40%
Curiosity Gap28%
Problem Agitation12%
Question12%
Story8%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is ColourPop running?
ColourPop has 100 active ads right now, out of 120 tracked since Jul 2025.
What is ColourPop's longest-running ad?
Their longest-running ad has stayed live 426 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this ColourPop ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.