Consumer Reports

Consumer Reports’s Meta Ad Strategy

Tracked since Mar 2019 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2809 days
Avg ad lifespan
522 days

Ad volume over time

the data competitors don’t show

Consumer Reports went from 2 to 120 active ads (60.0×) between Mar '19 and Oct '26.

Mar '19Apr '19May '19Jun '19Jul '19Aug '19Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26120

Signal: started testing video creative around May '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 255 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 255 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 255 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 255 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 255 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 255 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 191 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 190 days
Ratings & Reviews For · since May 2026
Log in to unlock● Live
Running 187 days
Ratings & Reviews For · since May 2026

Format mix

Text Overlay96%
Studio Product4%

Hook types

Problem Agitation28%
Direct Offer24%
Contrarian16%
Question16%
Authority8%
Curiosity Gap8%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

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Frequently asked

How many Meta ads is Consumer Reports running?
Consumer Reports has 100 active ads right now, out of 120 tracked since Mar 2019.
What is Consumer Reports's longest-running ad?
Their longest-running ad has stayed live 2809 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Consumer Reports ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.