Cult Beauty

Cult Beauty’s Meta Ad Strategy

Tracked since Sep 2025 · Ecommerce

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
370 days
Avg ad lifespan
49 days

Ad volume over time

the data competitors don’t show

Cult Beauty went from 3 to 120 active ads (40.0×) between Sep '25 and Sep '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 12 days
The Shark Strawberry Matcha Collection · since Aug 2026
Running 12 days
The Shark Strawberry Matcha Collection · since Aug 2026
Running 9 days
{{product.name}} · since Aug 2026
Running 9 days
{{product.name}} · since Aug 2026
Running 9 days
had a little peek into @cultbeauty’s magical advent calendar · since Aug 2026
Running 9 days
{{product.name}} · since Aug 2026
Running 9 days
had a little peek into @cultbeauty’s magical advent calendar · since Aug 2026
Running 9 days
{{product.name}} · since Aug 2026
Running 9 days
Luxury Beauty, Redefined · since Aug 2026

Format mix

Studio Product88%
Ugc Lifestyle8%
Text Overlay4%

Hook types

Curiosity Gap44%
Direct Offer28%
Question16%
Authority8%
Social Proof4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Cult Beauty running?
Cult Beauty has 100 active ads right now, out of 120 tracked since Sep 2025.
What is Cult Beauty's longest-running ad?
Their longest-running ad has stayed live 370 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Cult Beauty ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.