Decanter

Decanter’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
120
Active now
102
Longest-running ad
390 days
Avg ad lifespan
91 days

Ad volume over time

the data competitors don’t show

Decanter went from 1 to 120 active ads (120.0×) between Aug '25 and Aug '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 111 days
{{product.name}} · since May 2026
● Live
Running 111 days
{{product.name}} · since May 2026
● Live
Running 111 days
{{product.name}} · since May 2026
● Live
Running 111 days
{{product.name}} · since May 2026
● Live
Running 111 days
{{product.name}} · since May 2026
● Live
Running 111 days
{{product.name}} · since May 2026
● Live
Running 111 days
{{product.name}} · since May 2026
● Live
Running 111 days
{{product.name}} · since May 2026
● Live
Running 111 days
{{product.name}} · since May 2026

Format mix

Text Overlay84%
Studio Product12%
Ugc Talking Head4%

Hook types

Authority56%
Curiosity Gap28%
Direct Offer8%
Question8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Decanter running?
Decanter has 102 active ads right now, out of 120 tracked since Aug 2025.
What is Decanter's longest-running ad?
Their longest-running ad has stayed live 390 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Decanter ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.