Depop

Depop’s Meta Ad Strategy

Tracked since Mar 2025 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
510 days
Avg ad lifespan
74 days

Ad volume over time

the data competitors don’t show

Depop went from 1 to 120 active ads (120.0×) between Mar '25 and Aug '26.

Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 152 days
{{product.price strip_zeros}} | {{product.name}} · since Mar 2026
● Live
Running 152 days
{{product.price strip_zeros}} | {{product.name}} · since Mar 2026
● Live
Running 151 days
{{product.price strip_zeros}} | {{product.name}} · since Mar 2026
● Live
Running 137 days
Depop - Buy & Sell Clothes · since Apr 2026
● Live
Running 137 days
{{product.name}} · since Apr 2026
● Live
Running 137 days
Depop | Buy & Sell Clothing · since Apr 2026
● Live
Running 137 days
{{product.name}} · since Apr 2026
● Live
Running 137 days
{{product.price strip_zeros}} | {{product.name}} · since Apr 2026
● Live
Running 137 days
{{product.name}} · since Apr 2026

Format mix

Studio Product60%
Ugc Lifestyle32%
Ugc Talking Head8%

Hook types

Direct Offer84%
Problem Agitation8%
Question4%
Story4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Depop running?
Depop has 100 active ads right now, out of 120 tracked since Mar 2025.
What is Depop's longest-running ad?
Their longest-running ad has stayed live 510 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Depop ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.