Dettol India

Dettol India’s Meta Ad Strategy

Tracked since Mar 2023 · General

● Tracked over time
Total ads tracked
107
Active now
100
Longest-running ad
1278 days
Avg ad lifespan
29 days

Ad volume over time

the data competitors don’t show

Dettol India went from 1 to 107 active ads (107.0×) between Mar '23 and Sep '26.

Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26107

Signal: started testing video creative around Aug '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 20 days
Comment for the link · since Aug 2026
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Running 20 days
Washing machine kapde clean karti hai… but kya aap usse bhi clea · since Aug 2026
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Running 20 days
Ghar ki deep cleaning toh karte hain… par washing machine ka kya · since Aug 2026
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Running 20 days
Washing machine kapde clean karti hai… but kya aap usse bhi clea · since Aug 2026
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Running 20 days
Comment for the link · since Aug 2026
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Running 20 days
Ghar ki deep cleaning toh karte hain… par washing machine ka kya · since Aug 2026
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Running 7 days
Comment “LINK” and I’ll send it to you! ✨ Subah-subah maid · since Aug 2026
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Running 7 days
Comment for the link Kapde clean karte hain, par machine ko · since Aug 2026
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Running 7 days
Dettol, your Family’s Monsoon Shield · since Aug 2026

Format mix

Ugc Lifestyle64%
Text Overlay28%
Before After8%

Hook types

Question40%
Problem Agitation32%
Direct Offer28%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Dettol India running?
Dettol India has 100 active ads right now, out of 107 tracked since Mar 2023.
What is Dettol India's longest-running ad?
Their longest-running ad has stayed live 1278 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Dettol India ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.