diptyque

diptyque’s Meta Ad Strategy

Tracked since Sep 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
365 days
Avg ad lifespan
64 days

Ad volume over time

the data competitors don’t show

diptyque went from 3 to 120 active ads (40.0×) between Sep '25 and Sep '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 94 days
{{product.name}} · since Jun 2026
● Live
Running 94 days
{{product.name}} · since Jun 2026
● Live
Running 83 days
{{product.name}} · since Jun 2026
● Live
Running 44 days
Une cérémonie en 3 actes · since Jul 2026
● Live
Running 44 days
Discover L'Eau Papier Eau de toilette · since Jul 2026
● Live
Running 44 days
{{product.name}} · since Jul 2026
● Live
Running 44 days
{{product.name}} · since Jul 2026
● Live
Running 44 days
{{product.name}} · since Jul 2026
● Live
Running 44 days
Essenziali che profumano di viaggi · since Jul 2026

Format mix

Studio Product100%

Hook types

Direct Offer56%
Authority28%
Story16%

Recently launched

Sep 2026
Sep 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is diptyque running?
diptyque has 100 active ads right now, out of 120 tracked since Sep 2025.
What is diptyque's longest-running ad?
Their longest-running ad has stayed live 365 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this diptyque ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.