DJI

DJI’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
415 days
Avg ad lifespan
81 days

Ad volume over time

the data competitors don’t show

DJI went from 2 to 120 active ads (60.0×) between Aug '25 and Sep '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 226 days
What’s new with the DJI RS5? · since Feb 2026
Running 212 days
Intelligent tracking module, fine-tune adjustments on ALL axis, · since Feb 2026
Running 141 days
Balance. Calibrate. Shoot. · since May 2026
Running 118 days
Dusk, lantern, sea breeze… suddenly everything feels like a movi · since May 2026
Running 100 days
Golden hour doesn’t wait, so #OsmoPocket4 stays in your pocket f · since Jun 2026
Running 96 days
First look at the all new DJI Osmo Pocket 4 ✨ · since Jun 2026
Running 96 days
First look at the all new DJI Osmo Pocket 4 ✨ · since Jun 2026
Running 89 days
The wait is finally over! · since Jun 2026
Running 79 days
I thought my DJI Osmo Pocket 3 was already enough for travel… un · since Jul 2026

Format mix

Ugc Lifestyle36%
Text Overlay28%
Studio Product24%
Before After4%
Slideshow4%
Ugc Talking Head4%

Hook types

Curiosity Gap32%
Story23%
Question14%
Direct Offer14%
Authority9%
Testimonial9%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is DJI running?
DJI has 100 active ads right now, out of 120 tracked since Aug 2025.
What is DJI's longest-running ad?
Their longest-running ad has stayed live 415 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this DJI ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.