Domain

Domain’s Meta Ad Strategy

Tracked since Mar 2021 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1993 days
Avg ad lifespan
161 days

Ad volume over time

the data competitors don’t show

Domain went from 1 to 120 active ads (120.0×) between Mar '21 and Aug '26.

Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jul '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 339 days
{{home_listing.street_address}} · since Sep 2025
● Live
Running 339 days
Download the Domain App · since Sep 2025
● Live
Running 339 days
Download the Domain App · since Sep 2025
● Live
Running 339 days
Download the Domain App · since Sep 2025
● Live
Running 338 days
Never Miss a New Listing · since Sep 2025
● Live
Running 338 days
{{home_listing.street_address}} · since Sep 2025
● Live
Running 337 days
Never Miss a New Listing · since Sep 2025
● Live
Running 337 days
Know Property Price Estimates · since Sep 2025
● Live
Running 337 days
Know Property Price Estimates · since Sep 2025

Format mix

Screenshot52%
Studio Product48%

Hook types

Direct Offer80%
Problem Agitation12%
Curiosity Gap4%
Urgency4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Domain running?
Domain has 100 active ads right now, out of 120 tracked since Mar 2021.
What is Domain's longest-running ad?
Their longest-running ad has stayed live 1993 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Domain ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.