Dossier

Dossier’s Meta Ad Strategy

Tracked since Sep 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
364 days
Avg ad lifespan
89 days

Ad volume over time

the data competitors don’t show

Dossier went from 2 to 120 active ads (60.0×) between Sep '25 and Aug '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 245 days
{{product.name}} · since Dec 2025
● Live
Running 244 days
{{product.name}} · since Dec 2025
● Live
Running 244 days
{{product.name}} · since Dec 2025
● Live
Running 209 days
50% Off Sitewide : SECRET50 · since Feb 2026
● Live
Running 140 days
50% Off Sitewide : SECRET50 · since Apr 2026
● Live
Running 126 days
{{product.name}} · since Apr 2026

Format mix

Studio Product80%
Text Overlay20%

Hook types

Direct Offer100%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Dossier running?
Dossier has 100 active ads right now, out of 120 tracked since Sep 2025.
What is Dossier's longest-running ad?
Their longest-running ad has stayed live 364 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Dossier ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.