Duolingo

Duolingo’s Meta Ad Strategy

Tracked since Nov 2024 · Education

● Tracked over time
Total ads tracked
644
Active now
344
Longest-running ad
535 days
Avg ad lifespan
120 days

Ad volume over time

the data competitors don’t show

Duolingo went from 10 to 644 active ads (64.4×) between Nov '24 and Apr '26.

Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26644

Signal: started testing video creative around Nov '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 91 days
New on Duolingo: Chess · since Jan 2026
● Live
Running 91 days
{{product.name}} · since Jan 2026
● Live
Running 91 days
{{product.name}} · since Jan 2026
● Live
Running 91 days
{{product.name}} · since Jan 2026
● Live
Running 91 days
New on Duolingo: Chess · since Jan 2026
● Live
Running 91 days
{{product.name}} · since Jan 2026
● Live
Running 91 days
{{product.name}} · since Jan 2026
● Live
Running 91 days
New on Duolingo: Chess · since Jan 2026
● Live
Running 84 days
{{product.name}} · since Feb 2026

Format mix

Animation37%
Screenshot36%
Text Overlay15%
Studio Product8%
Ugc Talking Head3%
Slideshow1%

Hook types

Direct Offer61%
Social Proof12%
Problem Agitation10%
Question7%
Authority6%
Curiosity Gap5%

Recently launched

Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026

Frequently asked

How many Meta ads is Duolingo running?
Duolingo has 344 active ads right now, out of 644 tracked since Nov 2024.
What is Duolingo's longest-running ad?
Their longest-running ad has stayed live 535 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Duolingo ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.