Ecotricity

Ecotricity’s Meta Ad Strategy

Tracked since Feb 2021 · General

● Tracked over time
Total ads tracked
41
Active now
21
Longest-running ad
2018 days
Avg ad lifespan
332 days

Ad volume over time

the data competitors don’t show

Ecotricity went from 3 to 41 active ads (13.7×) between Feb '21 and Aug '26.

Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2641

Signal: started testing video creative around Feb '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 16 days
{{product.name}} · since Jul 2026
● Live
Running 16 days
{{product.name}} · since Jul 2026
● Live
Running 16 days
{{product.name}} · since Jul 2026
● Live
Running 15 days
{{product.name}} · since Aug 2026
● Live
Running 13 days
Energy You Can Trust · since Aug 2026
● Live
Running 13 days
Energy You Can Trust · since Aug 2026
● Live
Running 12 days
Support Made for Business · since Aug 2026
● Live
Running 10 days
Power a Greener Britain · since Aug 2026
● Live
Running 9 days
Support Made for Business · since Aug 2026

Format mix

Text Overlay44%
Studio Product36%
Animation20%

Hook types

Direct Offer60%
Authority12%
Statistic12%
Story12%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Ecotricity running?
Ecotricity has 21 active ads right now, out of 41 tracked since Feb 2021.
What is Ecotricity's longest-running ad?
Their longest-running ad has stayed live 2018 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Ecotricity ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.