Edmunds

Edmunds’s Meta Ad Strategy

Tracked since Feb 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2383 days
Avg ad lifespan
216 days

Ad volume over time

the data competitors don’t show

Edmunds went from 5 to 120 active ads (24.0×) between Feb '20 and Aug '26.

Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Feb '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 465 days
{{vehicle.title | titleize}} · since May 2025
● Live
Running 420 days
Which Small SUV Should You Buy? · since Jun 2025
● Live
Running 420 days
Which Small SUV Should You Buy? · since Jun 2025
● Live
Running 272 days
Which Small SUV Should You Buy? · since Nov 2025
● Live
Running 261 days
{{vehicle.title}} | {{vehicle.mileage}} · since Dec 2025
● Live
Running 248 days
{{product.name}} · since Dec 2025
● Live
Running 199 days
{{product.name}} · since Feb 2026
● Live
Running 199 days
{{product.name}} · since Feb 2026
● Live
Running 199 days
{{product.name}} · since Feb 2026

Format mix

Studio Product88%
Slideshow12%

Hook types

Direct Offer30%
Testimonial17%
Curiosity Gap17%
Authority17%
Problem Agitation13%
Before After4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Edmunds running?
Edmunds has 100 active ads right now, out of 120 tracked since Feb 2020.
What is Edmunds's longest-running ad?
Their longest-running ad has stayed live 2383 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Edmunds ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.