Emma Sleep UK

Emma Sleep UK’s Meta Ad Strategy

Tracked since Oct 2025 · General

● Tracked over time
Total ads tracked
112
Active now
92
Longest-running ad
401 days
Avg ad lifespan
83 days

Ad volume over time

the data competitors don’t show

Emma Sleep UK went from 3 to 112 active ads (37.3×) between Oct '25 and Nov '26.

Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26112

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 127 days
{{product.name}} · since Jul 2026
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Running 127 days
{{product.name}} · since Jul 2026
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Running 127 days
{{product.name}} · since Jul 2026
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Running 127 days
{{product.name}} · since Jul 2026
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Running 126 days
{{product.name}} · since Jul 2026
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Running 120 days
Discover the ultimate sleep experience with Emma · since Jul 2026
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Running 112 days
Discover the ultimate sleep experience with Emma · since Jul 2026
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Running 98 days
{{product.name}} · since Aug 2026
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Running 98 days
{{product.name}} · since Aug 2026

Format mix

Studio Product68%
Text Overlay20%
Ugc Lifestyle8%
Ugc Talking Head4%

Hook types

Contrarian28%
Social Proof28%
Direct Offer24%
Authority16%
Problem Agitation4%

Recently launched

Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026
Nov 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Emma Sleep UK running?
Emma Sleep UK has 92 active ads right now, out of 112 tracked since Oct 2025.
What is Emma Sleep UK's longest-running ad?
Their longest-running ad has stayed live 401 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Emma Sleep UK ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.