eToro

eToro’s Meta Ad Strategy

Tracked since Dec 2024 · General

● Tracked over time
Total ads tracked
104
Active now
84
Longest-running ad
627 days
Avg ad lifespan
46 days

Ad volume over time

the data competitors don’t show

eToro went from 1 to 104 active ads (104.0×) between Dec '24 and Aug '26.

Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26104

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 30 days
Copy Pro Investors on etoro · since Jul 2026
● Live
Running 30 days
Copy Pro Investors on etoro · since Jul 2026
● Live
Running 30 days
Copy Pro Investors on etoro · since Jul 2026
● Live
Running 30 days
Copy Pro Investors on etoro · since Jul 2026
● Live
Running 30 days
Copy Pro Investors on etoro · since Jul 2026
● Live
Running 30 days
Copy Pro Investors on etoro · since Jul 2026
● Live
Running 30 days
Copy Pro Investors on etoro · since Jul 2026
● Live
Running 30 days
Copy Pro Investors on etoro · since Jul 2026
● Live
Running 30 days
Copy Pro Investors on etoro · since Jul 2026

Format mix

Screenshot28%
Studio Product24%
Ugc Lifestyle24%
Ugc Talking Head20%
Text Overlay4%

Hook types

Contrarian44%
Direct Offer24%
Curiosity Gap20%
Problem Agitation4%
Question4%
Social Proof4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is eToro running?
eToro has 84 active ads right now, out of 104 tracked since Dec 2024.
What is eToro's longest-running ad?
Their longest-running ad has stayed live 627 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this eToro ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.