Etsy

Etsy’s Meta Ad Strategy

Tracked since Aug 2020 · Health App

● Tracked over time
Total ads tracked
154
Active now
134
Longest-running ad
2169 days
Avg ad lifespan
132 days

Ad volume over time

the data competitors don’t show

Etsy went from 2 to 151 active ads (75.5×) between Aug '20 and Jul '26.

Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26151

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 140 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 140 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 140 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 140 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 140 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 140 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 140 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 140 days
{{product.name}} · since Mar 2026
Log in to unlock● Live
Running 140 days
{{product.name}} · since Mar 2026

Format mix

Studio Product96%
Lifestyle4%

Hook types

Direct Offer100%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Etsy running?
Etsy has 134 active ads right now, out of 154 tracked since Aug 2020.
What is Etsy's longest-running ad?
Their longest-running ad has stayed live 2169 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Etsy ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent

Run ad research on autopilot

AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.

Try the AdWhispr agent for free

Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.