Etsy

Etsy’s Meta Ad Strategy

Tracked since Aug 2020 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2157 days
Avg ad lifespan
156 days

Ad volume over time

the data competitors don’t show

Etsy went from 2 to 120 active ads (60.0×) between Aug '20 and Jul '26.

Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26120

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 128 days
{{product.name}} · since Mar 2026
● Live
Running 128 days
{{product.name}} · since Mar 2026
● Live
Running 128 days
{{product.name}} · since Mar 2026
● Live
Running 128 days
{{product.name}} · since Mar 2026
● Live
Running 128 days
{{product.name}} · since Mar 2026
● Live
Running 128 days
{{product.name}} · since Mar 2026
● Live
Running 128 days
{{product.name}} · since Mar 2026
● Live
Running 128 days
{{product.name}} · since Mar 2026
● Live
Running 128 days
{{product.name}} · since Mar 2026

Format mix

Studio Product96%
Lifestyle4%

Hook types

Direct Offer100%

Recently launched

Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Etsy running?
Etsy has 100 active ads right now, out of 120 tracked since Aug 2020.
What is Etsy's longest-running ad?
Their longest-running ad has stayed live 2157 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Etsy ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.