Facebook

Facebook’s Meta Ad Strategy

Tracked since Aug 2020 · Saas

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2179 days
Avg ad lifespan
223 days

Ad volume over time

the data competitors don’t show

Facebook went from 1 to 120 active ads (120.0×) between Aug '20 and Aug '26.

Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Aug '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 243 days
{{product.name}} · since Dec 2025
● Live
Running 243 days
{{product.name}} · since Dec 2025
● Live
Running 117 days
{{product.name}} · since Apr 2026
● Live
Running 117 days
{{product.name}} · since Apr 2026
● Live
Running 117 days
{{product.name}} · since Apr 2026
● Live
Running 117 days
{{product.name}} · since Apr 2026
● Live
Running 117 days
{{product.name}} · since Apr 2026
● Live
Running 116 days
See the World in New Ways · since Apr 2026
● Live
Running 116 days
Find Gifts on Marketplace · since Apr 2026

Format mix

Ugc Lifestyle72%
Slideshow16%
Screenshot8%
Text Overlay4%

Hook types

Direct Offer52%
Curiosity Gap36%
Question8%
Story4%

Recently launched

Aug 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Facebook running?
Facebook has 100 active ads right now, out of 120 tracked since Aug 2020.
What is Facebook's longest-running ad?
Their longest-running ad has stayed live 2179 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Facebook ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.