Finch

Finch’s Meta Ad Strategy

Tracked since Apr 2024 · Saas

● Tracked over time
Total ads tracked
836
Active now
536
Longest-running ad
863 days
Avg ad lifespan
112 days

Ad volume over time

the data competitors don’t show

Finch went from 3 to 828 active ads (276.0×) between Apr '24 and Jul '26.

Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26828

Signal: started testing video creative around Apr '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 197 days
Self Care Pet Game · since Jan 2026
● Live
Running 197 days
Self Care Pet Game · since Jan 2026
● Live
Running 197 days
Self Care Pet Game · since Jan 2026
● Live
Running 197 days
Self Care Pet Game · since Jan 2026
● Live
Running 197 days
Self Care Pet Game · since Jan 2026
● Live
Running 190 days
Self Care Pet Game · since Feb 2026
● Live
Running 190 days
Self Care Pet Game · since Feb 2026
● Live
Running 184 days
Self Care Pet Game · since Feb 2026
● Live
Running 176 days
Self Care Pet Game · since Feb 2026

Format mix

Animation28%
Text Overlay28%
Meme16%
Screenshot16%
Ugc Talking Head12%

Hook types

Problem Agitation38%
Humor21%
Contrarian17%
Humorous13%
Curiosity Gap8%
Statistic4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Finch running?
Finch has 536 active ads right now, out of 836 tracked since Apr 2024.
What is Finch's longest-running ad?
Their longest-running ad has stayed live 863 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Finch ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.