Finch

Finch’s Meta Ad Strategy

Tracked since Apr 2024 · Saas

● Tracked over time
Total ads tracked
800
Active now
500
Longest-running ad
826 days
Avg ad lifespan
110 days

Ad volume over time

the data competitors don’t show

Finch went from 3 to 800 active ads (266.7×) between Apr '24 and Jul '26.

Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26800

Signal: started testing video creative around Apr '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 160 days
Self Care Pet Game · since Jan 2026
● Live
Running 160 days
Self Care Pet Game · since Jan 2026
● Live
Running 153 days
Self Care Pet Game · since Feb 2026
● Live
Running 147 days
Self Care Pet Game · since Feb 2026
● Live
Running 146 days
Self Care Pet Game · since Feb 2026
● Live
Running 133 days
OF COURSE I needed to take care of a pet to take care of myself · since Feb 2026
● Live
Running 124 days
Self Care Pet Game · since Mar 2026
● Live
Running 104 days
Self Care Pet Game · since Mar 2026
● Live
Running 90 days
Self Care Pet Game · since Apr 2026

Format mix

Animation28%
Text Overlay28%
Meme16%
Screenshot16%
Ugc Talking Head12%

Hook types

Problem Agitation38%
Humor21%
Contrarian17%
Humorous13%
Curiosity Gap8%
Statistic4%

Recently launched

Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Finch running?
Finch has 500 active ads right now, out of 800 tracked since Apr 2024.
What is Finch's longest-running ad?
Their longest-running ad has stayed live 826 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Finch ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.